Austinite Adam Hollander Behind $4.4 million White Sands Island In The Metaverse

Entrepreneur Adam Hollander sold 3000 NFT plots of land on a tropical island getaway in the metaverse he calls White Sands. He was able to generate $4.4 million in sales.

Hollander is an entrepreneur who sold his gamification software to Microsoft in 2015. He served as their gamification director afterward.

White Sand was built on NFT Worlds via Minecraft. It features 250 pre-built luxury villas available to current White Sands plot owners only. White Sands will be connected to thousands of other worlds whose users will be able to roam and interact.

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